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It was Pam's love for the sophisticated, elegance of textures and contours of the world of fashion, which led her to set her own design and embroidery house, Couture Embroidery, creating bespoke embroideries for internationally renowned design houses.

Pam works with interior designers on projects which include hotels, yachts, palaces, films, private residences, restaurants and bars.

Couture Embroidery, is known for it's bespoke textiles for design houses and specifiers. Pam specialises in sourcing elegant embroidery materials and marries them carefully to contrasting fabrics to create unique art, wall panels, curtains, throws, cushions and textiles for upholstery.

The designs are full of contrast and texture. The embroidery materials and base clothes are picked with the greatest of care and married together, infusing traditional hand skill sets including Dubka, Sequins, Bead Work, Thread Work and Appliqué Work, alongside original techniques to create unique embroideries that are simultaneously classic and contemporary; these can be used for art, wall panels, upholstery, cushions, throws and curtains; these are treasures which will endure.

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